Why Trademark Protection is Critical to All Businesses

Business Protection

Time and time again, small business owners get hit with a cease and desist letter from another company they have never heard of — often located in another state. The out-of-state company demands that the local company change its name or face a federal trademark infringement lawsuit.

Now the small business owner is faced with two very expensive choices– fight a federal lawsuit or rebrand its products and services after using them for years.

This scenario — which happens every day — is easily avoided. With a little planning and the help of trademark attorney, businesses can protect their brands and confidently promote their products and services.

Conducting a federal trademark search and obtaining a federal trademark registration for your business or its products is a smart way to avoid legal entanglements and rebranding disasters down the road.